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Segunda-feira, 30/9/2002
No one else will print
Julio Daio Borges

Foi na sexta-feira. David Talbot, editor da Salon.com, veio mais uma vez a público pedir apoio de seus leitores. Apoio financeiro, diga-se. Afinal, como ele próprio setencia: "Salon can't live on prizes alone." ["A Salon não vive só de prêmios", referindo-se às três últimas indicações da revista no Online Journalism Awards.]

O desespero do homem é patente (até desnecessário, eu diria). Mas faz pensar no que será o futuro das publicações on-line; incluindo as do Brasil. Incluindo esta:

"I recently had lunch with a prominent San Francisco businessman who suggested that Salon needed a marketing slogan. Prodded to come up with one on the spot, I blurted out, 'All the news that no one else will print.' While he didn't offer me a position in his marketing department, he seemed to think it fit.

"You can help ensure Salon's vitality -- as more than 40,000 other Salon readers have -- by signing up today to become a Salon Premium subscriber. For those who want to read Salon Premium content but find the $30 annual fee a bit too hard on the wallet, we now offer a lower-priced subscription plan.

"I know you must be growing weary of seeing outstretched hands -- including my groping digits -- from publications and other organizations these days. But we like to think that Salon has made -- and will to continue to make -- a difference in these days of homogenized McNews."

Amém!

Julio Daio Borges
30/9/2002 às 14h45

 

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