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Quinta-feira, 11/8/2005
Can Google Stay Google?
Julio Daio Borges

SGI [Silicon Graphics Inc.] is nearly forgotten only a decade after it reached the heights of Silicon Valley glory. It makes you think the unthinkable: Might Google face the same fate? Ten years from now, could Google be a vanquished champ while a newer contender takes over its campus? Silicon Valley is a notoriously brutal place. It's incredibly hard to maintain a lead in technology. As [Sergey] Brin [Google's cofounder] plays in the sand at the "Googleplex," could there be the next Brin waiting five miles away at the Stanford campus - another obscure but brilliant computer-science graduate student who'll swiftly reinvent the digital realm? Will slower-moving giants like Microsoft get the time to catch up? Google has terrific momentum - unlike many companies, it doesn't have to worry unduly about the next quarter. The real questions (and they're questions any fast-growing, innovation-based company must ask itself at some point) are: How can Google keep its edge for the long run? What can it do to make sure it's still a hot company in 2010? How can a maturing organization with 3,000 people hold on to what made it a great startup?

Alan Deutschman, na Fast Company (via Edu Carvalho).

Julio Daio Borges
11/8/2005 às 10h32

 

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