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Segunda-feira, 15/5/2006
Lifestyle Media
Julio Daio Borges

Consumers are increasingly calling the shots in today's converged media environment: They use Apple iPods to make their own music playlists. Personal video recorders allow them to customize television line-ups. Satellite radios pump commercial-free music into their cars. They come together in online communities, generate their own content, mix it, and share it on a growing number of social networks. No longer a captive, mass media audience, today's media consumer is unique, demanding, and engaged. (...) Content and services are overflowing, while consumer time and attention remains limited. A new approach that helps consumers maximize their limited time and attention to create a rich, personalized, and social media environment is needed.

Deborah K. Bothun, em relatório - disponivel em PDF - da PricewaterhouseCoopers.

Julio Daio Borges
15/5/2006 às 15h11

 

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