The world has gone blog mad
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We're in the middle of a rather uncomfortable generational shift (...) Newspapers have a high penetration of sales (...) and an important role in the national debate, but we're moving in to the digital era with a generation that doesn't read newspapers.
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Newspaper publishers come from a push-based environment; they hit deadline, see the newspaper printed and that's it. Next morning it's almost a dead product (...) Newspaper publishing now involves the challenge of managing an array of outsource agreements and grappling with the economics of outsourcing. (...) Much of our work is managing device proliferation - we can't afford not to be on a lot of these platforms.
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We are seen as a newspaper of record and need to retain that value (...) But we still need enough free material online to feed the blogosphere and search engines so that we can attract new readers and paying subscribers (...) It can feel as if the world has gone blog mad, and there are attacks on mainstream media everywhere (...) It's clear that there is a wider discussion taking place and we need to figure way of taking part in that.
Nigel Pocklington, do Financial Times, no Journalism.co.uk (porque a mídia velha - lá fora - já está dialogando com a mídia nova).
Postado por Julio Daio Borges
16/6/2005 às 13h15
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