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"I BELIEVE too many of us editors and reporters are out of touch with our readers," Rupert Murdoch, the boss of News Corporation, one of the world's largest media companies, told the American Society of Newspaper Editors last week. No wonder that people, and in particular the young, are ditching their newspapers. Today's teens, twenty- and thirty-somethings "don't want to rely on a god-like figure from above to tell them what's important," Mr Murdoch said, "and they certainly don't want news presented as gospel." And yet, he went on, "as an industry, many of us have been remarkably, unaccountably, complacent."
The speech-astonishing not so much for what it said as for who said it-may go down in history as the day that the stodgy newspaper business officially woke up to the new realities of the internet age. Talking at times more like a pony-tailed, new-age technophile than a septuagenarian old-media god-like figure, Mr Murdoch said that news "providers" such as his own organisation had better get web-savvy, stop lecturing their audiences, "become places for conversation" and "destinations" where "bloggers" and "podcasters" congregate to "engage our reporters and editors in more extended discussions." He also criticised editors and reporters who often "think their readers are stupid".
Mr Murdoch's argument begins with the fact that newspapers worldwide have been-and seem destined to keep on-losing readers, and with them advertising revenue. In 1995-2003, says the World Association of Newspapers, circulation fell by 5% in America, 3% in Europe and 2% in Japan. In the 1960s, four out of five Americans read a paper every day; today only half do so. Philip Meyer, author of "The Vanishing Newspaper: Saving Journalism in the Information Age" (University of Missouri Press), says that if the trend continues, the last newspaper reader will recycle his final paper copy in April 2040.
Este na The Economist, morte matada, com Murdoch e tudo. (Dica do Eduardo Carvalho.)
Postado por Julio Daio Borges
2/5/2005 às 17h28
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